From the City Room, a history of the tortured path to the new taxi logo design. The new logos are not getting much love (see this second post in the series too).

I think the idea of updating the taxi look is appealing – the DIY aesthetic of the stenciling was long overdue for replacement. But three fonts for seven letters? I rather like the original “computer” font, but its lost between WolffOhlins horrid “NYC” and the “T” (where are we, Boston?). The checkers are a nice touch, though.

It looks as though they started with a decent idea, but then the “committee” got a hold of it.