[Such] a mixed-use development requires a creative massing concept for the overall design.

Creative, I’m sure. We’ll see if its any good. With Duane Reade as an anchor tenant (14,000 sf!), a certain amount of skepticism is warranted. Duane Reade has an uncanny knack for making the shiniest, newest retail space look dumpy and worn out. At least Kellog’s will have a compatible neighbor.