The Observer has discovered a new neighborhood right in our midst! West Williamsburg, for those of you not familiar with it, is a quaint neighborhood in North Brooklyn west of the BQE. It’s a lot like Williamsburg, but upgraded a bit (“most of West Williamsburg’s avenues are lined with brownstones“).

Oh, and its gentrifying. “The parents in the nursery school have changed from locals to investment bankers,” said Peter Kos, “a five-year resident”.

Or not – “I started out paying $1,600 nine years ago. I only pay $1,800 for the same one,” said one local.

Maybe if the reporter had done some reporting instead of just looking for stereotypes, he would have learned that we already have a names for the neighborhood. We call it the Northside and the Southside, or just plain Williamsburg.