Earlier this week, I questioned the numeracy of the Edge’s PR team. This was based on an article in the Brooklyn Eagle, which said the Edge was “approaching 50 percent sold” with only 160 of 565 units sold (which works out to 28% sold in the real world).
Today, Brownstoner reports that the Edge has sent out a press release announcing that they are now over 50% sold. Sounds like a good week for the Edge.
Well, not that good.
The latest numbers include contracts signed as well as closings (presumably the Eagle’s numbers should have included contracts as well). Adding contracts (100) to closings (165 now), the Edge says that it has “sold” 53% of its 500 units.
So, if you count your chickens before they hatch and lower your denominator, you too can increase your sales from 28% to 53% in a matter of days!
(Clearly, it is the Eagle’s math I should have been questioning, not the Edge’s.)