Dusting Off the Williamsburg Apple Store Rumor

As with Starbucks, if you repeat the Apple-store-is-coming-to-Williamsburg rumor often enough, someday it will come true.

Was the Bagel Store (and Corcoran, and the natural food store, and the vintage clothing store, and the pet food store) space warehoused to create a large retail space when Kings left? Absolutely. Will something big go there? Almost certainly. Will it be a high-end, national retailer? Ditto. Will it be an Apple store? Who knows? Anyone who does is tied down by a NDA three-inches thick. No matter what some random guy said to a clerk at a kitchen store a year ago, I tend to think not. Maybe he was just putting up a smoke screen for the inevitable Williams-Sonoma…

Short-term vs. Long-term Affordability

The affordable units, of which 20 percent [about 18 units] will be permanently affordable, will be distributed to people earning between $23,000 to $105,000 per year.

Big change from 0% affordable, so kudos to Antonio for working that deal. But how long will the other 27 “affordable” units be affordable?

Williamsburg Gets a Boozy Starbucks

After almost 20 years of existential angst over the prospect of a Starbucks on Bedford Avenue, the Northside is finally getting its own chain coffee store. And in true Williamsburg 3.0 fashion, it will serve alcohol. Seems appropriate that the neighborhood’s first Starbucks is going into a former Superfund site, and that its coffee will be extra high octane.

Industry is not Manufacturing: Tax Breaks to Set Up Shop in NYC

Tax credits from NY State are helping VICE move to 60,000sf at South 2nd and Kent (and add 525 employees) and Amazon set up a photo studio in a 40,000sf spot at Kent and North 12th (creating over 175 jobs). Both sites are in areas still zoned for manufacturing. Helping the moves are $6.5 million and $2 million in tax credits, respectively.